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          Take the Leap for BDA Youth: Skydive Fundraiser 2026 Members of the BDA Youth Committee, BDA staff and supporters are taking to the skies to raise funds… 31 July 2026
          BDA responds to PM’s social care announcement The BDA welcomes the focus on social care and hopes the upcoming Big Conversation on Care will meaningfully… 30 July 2026
          Join our Deafblind Advisory Group The British Deaf Association (BDA) is looking for Deafblind people from across the United Kingdom to help shape… 25 June 2026

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    • About us
          • About the BDA

            Deaf-led. Community focused.

            Learn more about who we are, what we stand for and how the British Deaf Association is led.

          • Who we are

            Learn about our purpose, values and the direction that guides the BDA.

          • Who we are
            • What we stand for
            • BDA Manifesto
            • Our Work
            • Strategic Vision
          • Leadership & governance

            Meet the people who lead the BDA and see how our organisation is governed and accountable.

          • Leadership & governance
            • Board
            • Management Team
            • Annual Reviews
            • BDA Youth
          • History & heritage

            Explore the BDA’s history and the heritage of the Deaf community

          • History & community
            • History
            • Deaf Museum
    • What we do
          • What we do

            Our work across the UK

            We campaign for equality, champion BSL and deliver projects and services that support Deaf people and communities across the UK.

          • Campaigns, policy and evidence

            We campaign for change and use evidence to improve the rights of Deaf people.

            • Our campaigns
            • Research and consultations
          • Support, projects and programmes

            Find support and explore BDA work taking place across the UK.

            • Advocacy
            • Projects and programmes
          • Information and resources

            Browse trusted BSL information, guidance and resources on topics that matter to Deaf people.

            • BSL and Deaf culture
            • Health and wellbeing
            • History and heritage
          • Celebrating BSL and Deaf culture

            Explore annual initiatives and celebrations that bring our community together.

            • Sign Language Week
            • National BSL Day
            • International Week of Deaf People
            • BSL Poet Laureate
    • News & events
          • Latest news

            Take the Leap for BDA Youth: Skydive Fundraiser 2026 Members of the BDA Youth Committee, BDA staff and supporters are taking to the skies to raise funds… 31 July 2026
            BDA responds to PM’s social care announcement The BDA welcomes the focus on social care and hopes the upcoming Big Conversation on Care will meaningfully… 30 July 2026
            Join our Deafblind Advisory Group The British Deaf Association (BDA) is looking for Deafblind people from across the United Kingdom to help shape… 25 June 2026

            All news →

          • Explore

            More news, organisations and places to discover.

            • British Deaf News
            • World Federation of the Deaf
            • European Union of the Deaf
            • SHARE: The Deaf Visual Archive
            • Sign Language Week
    • Get involved
          • Support us

            Help make a difference

            Support the BDA through donations, fundraising and other ways to give.

            Make a difference Make a donation and help support the BDA’s work with Deaf people and communities across the UK. Fundraise for the BDA Take on a challenge or organise your own fundraiser to help raise money for the BDA.
          • More ways to support
            • In-Memoriam Donations
            • Gifts in Wills
            • How we fundraise
          • Join us

            Work with us or become part of the BDA community.

            Current Job Opportunities See current vacancies and opportunities to work with the BDA. → Become a Member Join the BDA and be part of our community. →

            Stay connected

            Keep up with BDA news, campaigns and opportunities.

            Newsletter Sign up for BDA news, campaigns and important updates. →
    • Training & Consultancy
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          • Get in touch

            How can we help?

            For general enquiries, use our online contact form and we’ll help make sure your message reaches the right BDA team.

            Contact us Send us a message using our online form. →
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            • X
            • Facebook
            • Facebook – British Deaf News
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            Find your local BDA team

            Find contact details for BDA offices and teams across the UK.

            Head Office London → England Derby → Northern Ireland Belfast → Scotland Glasgow → Wales Cardiff → Deaf Museum Manchester →
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England

24th January 2017

Have your say on the Accessible Information Standard review – Olivia Butterworth

YouTube Video https://www.youtube.com/watch?v=5qirjp3I_zQ

As the Accessible Information Standard review is launched, NHS England’s Head of Public Participation, calls on people to share their experiences:

Last summer, we reached a real milestone in our efforts to improve access to health and care information and communication support for people with a disability, impairment or sensory loss.

Since 1 August 2016, all organisations that provide NHS care and / or publicly-funded adult social care must follow the Accessible Information Standard in full.

This means that patients, service users and carers should receive information in a format they can access and understand, for example in braille, easy read, audio or via email, and communication support if they need it – for example, a British Sign Language interpreter at appointments.

Now that the deadline for compliance with the Standard has passed, we’re undertaking a review of it, to assess the impact and to ensure that it is ‘fit for purpose’.

We’re keen to learn from the experiences of service providers, service commissioners and service users, as well as from representative organisations and other stakeholders.

If you have experience and feedback you would like to share with us to contribute to the review we would really appreciate it if you could take the time to tell us via one of our three surveys:

  • Survey for health and care professionals and organisations – online and Word document
  • Survey for patients, service users, carers and parents (also available as a Word document, and in audio, braille, British Sign Language video, and easy read (and associated diversity monitoring questions)
  • Survey for support, supplier and representative organisations – online and Word document.

We have been told about some fantastic work going on in local areas, and we’re really keen to learn more about this, as well as to understand some of the challenges organisations may be facing with full implementation of the Standard. Of course, we also need to understand the experiences of people with a disability, impairment or sensory loss if we are to really understand how the Standard is working and what improvements might be helpful.

Please complete one of the three surveys and have your say before the deadline of 10 March 2017. We also welcome case studies and examples of good practice, which can be sent to us directly at england.nhs.participation@nhs.net

Further information about the Standard, and the review, can be found on the NHS England website. A range of tools, templates and guidance to support implementation are also available on our resources web page. Queries and requests for alternative formats should be sent to england.nhs.participation@nhs.net or patients can also contact our Customer Contact Centre on 0300 311 22 33.

>> Go to survey page to give your views – tab here

 


Olivia Butterworth is the Head of Public Voice for NHS England where she works to ensure citizens and communities have a voice that influences the development, design and delivery of our health and care services.

Her key responsibility is the development of the Citizens’ Assembly for NHS England which will see a revolution in public participation and transparency.

Olivia was previously the strategic lead within the Department of Health on partnerships with the voluntary and community sector and more widely the ‘Big Society’ vision. She led the 2007 strategic review of DH voluntary sector funding and investment which resulted in the creation of the Voluntary Sector Strategic Partner Programme, the Innovation, Excellence and Strategic Development (IESD) Fund and the Health and Social Care Volunteering Fund.

Olivia has a background in Community Development and education with a passion for empowering people to be their own change. She has worked with a wide and diverse range of voluntary sector organisations, both in paid and voluntary roles, providing support with organisational development, developing services, engagement, involvement and fundraising.

England News
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