BT Sport launches ‘Sign Up’ to spotlight the deaf community and enhance accessibility
BT Sport has launched 'Sign Up' - a new initiative that aims to raise the profile of the deaf community within sport, help make its programming accessible to all, and create new opportunities.
BT Sport has teamed up with Premier League players and managers to guide viewers through the letters of the British Sign Language (BSL) alphabet to promote and destigmatise the use of BSL among the public.
From “A for Antonio” through to “Z for Row Z”, the series will allow everyone to get to grips with the basics of BSL, and features the likes of Joe Cole, Jack Grealish and Jurgen Klopp.
To find out more visit btsport.com/signup
