British Deaf Association
  • ABOUT US
    • BDA Manifesto
    • What we stand for
    • Our Work
    • Board
    • Strategic Vision
    • Management Team
    • What the BDA means to you
    • History
    • Annual Reviews
  • WHAT WE DO
        • SIGN LANGUAGE
          • BSL in GCSE
          • BSL Act Now! Campaign
          • Legal Status for BSL
          • Our work in Government
          • BSL Facts & Resources
          • Research & Consultations
          • Sign Language Week
          • National BSL Day
          • International Week of Deaf People
        • OUR PROJECTS
          • Community Development
          • Deaf Roots & Pride
          • Family Sign in the Home
          • Signs of our times
          • Advocacy Service
          • Heritage
          • Dementia Toolkit
          • Dementia Research
          • England Loneliness Project
        • VIDEO INFORMATION IN BSL
          • Family Sign at Home
          • Health & Wellbeing
          • Hate Crime Prevention (Scotland)
          • Derbyshire Crime Project
          • Leicestershire Deaf Forum COVID-19 Project
          • Personal Independence Payment (PIP)
          • Access to Justice
  • NEWS & EVENTS
          • Press-Release-Web-11-March-26
            Press Statement: Senedd’s vote
          • YNWA-STATE-FEAT-EWB1
            BDA Statement: A collaborative journey to celebrate BSL in football
          • PR-270227-Feat-web
            British Sign Language takes its rightful place at Anfield – and beyond
        • All news >

        • OTHER
          • British Deaf News
          • World Federation of the Deaf
          • European Union of the Deaf
          • SHARE: The Deaf Visual Archive
          • Sign Language Week
          • Deaf Awareness Week
  • GET INVOLVED
    • SUPPORT US
      • Make a difference
      • Ways to Donate
      • Fundraise for the BDA
      • In-Memoriam Donations
      • Gifts in Wills
      • Our Supporters
    • JOIN US
      • Current Job Opportunities
      • Become a Member
    • MORE FROM US
      • Newsletter
  • TRAINING & CONSULTANCY
  • CONTACT
    • GET IN TOUCH
      • Contact Form
    • OUR OFFICES
      • Head Office - London
      • England - Derby
      • Northern Ireland - Belfast
      • Scotland - Glasgow
      • Wales - Cardiff
      • Deaf Heritage Centre - Manchester
    • SOCIAL MEDIA
      • X
      • Facebook
      • Facebook - British Deaf News
      • Instagram
      • Linkedin
      • YouTube
  • MEMBERSHIP
  • |
  • SAFEGUARDING
  •  |
  • DONATE
    • ABOUT US
      • BDA Manifesto
      • What we stand for
      • Our Work
      • Board
      • Strategic Vision
      • Management Team
      • What the BDA means to you
      • History
      • Annual Reviews
    • WHAT WE DO
          • SIGN LANGUAGE
            • BSL in GCSE
            • BSL Act Now! Campaign
            • Legal Status for BSL
            • Our work in Government
            • BSL Facts & Resources
            • Research & Consultations
            • Sign Language Week
            • National BSL Day
            • International Week of Deaf People
          • OUR PROJECTS
            • Community Development
            • Deaf Roots & Pride
            • Family Sign in the Home
            • Signs of our times
            • Advocacy Service
            • Heritage
            • Dementia Toolkit
            • Dementia Research
            • England Loneliness Project
          • VIDEO INFORMATION IN BSL
            • Family Sign at Home
            • Health & Wellbeing
            • Hate Crime Prevention (Scotland)
            • Derbyshire Crime Project
            • Leicestershire Deaf Forum COVID-19 Project
            • Personal Independence Payment (PIP)
            • Access to Justice
    • NEWS & EVENTS
            • Press-Release-Web-11-March-26
              Press Statement: Senedd’s vote
            • YNWA-STATE-FEAT-EWB1
              BDA Statement: A collaborative journey to celebrate BSL in football
            • PR-270227-Feat-web
              British Sign Language takes its rightful place at Anfield – and beyond
          • All news >

          • OTHER
            • British Deaf News
            • World Federation of the Deaf
            • European Union of the Deaf
            • SHARE: The Deaf Visual Archive
            • Sign Language Week
            • Deaf Awareness Week
    • GET INVOLVED
      • SUPPORT US
        • Make a difference
        • Ways to Donate
        • Fundraise for the BDA
        • In-Memoriam Donations
        • Gifts in Wills
        • Our Supporters
      • JOIN US
        • Current Job Opportunities
        • Become a Member
      • MORE FROM US
        • Newsletter
    • TRAINING & CONSULTANCY
    • CONTACT
      • GET IN TOUCH
        • Contact Form
      • OUR OFFICES
        • Head Office - London
        • England - Derby
        • Northern Ireland - Belfast
        • Scotland - Glasgow
        • Wales - Cardiff
        • Deaf Heritage Centre - Manchester
      • SOCIAL MEDIA
        • X
        • Facebook
        • Facebook - British Deaf News
        • Instagram
        • Linkedin
        • YouTube
    • MEMBERSHIP
    • |
    • SAFEGUARDING
    •  |
    • DONATE

News

4th September 2025

BSL is not for sale: a Deaf-led approach to AI procurement

Today, the Minderoo Centre for Technology and Democracy at the University of Cambridge has published a new report, BSL is not for Sale: a Deaf-led approach to AI procurement. Minderoo is an independent research team at Cambridge that studies how technologies reshape power, society, and the planet; their work informs public debate and policy.

The report sets out practical principles for government bodies considering AI systems that generate or interpret British Sign Language. It argues that Deaf communities must be meaningfully involved in decisions, testing, and governance; otherwise there are serious risks to access, safety, and trust. The foreword is by Robert Adam, Chair of the British Deaf Association, and Dr Joseph J. Murray, President of the World Federation of the Deaf.


BDA statement

“Deaf people are asking our Government to take a prudent, circumspect view on Artificial Intelligence. Techno-solutionism and cost-cutting must not be allowed to damage the human rights of sign language users.

Many millions are being spent on AI versions of British Sign Language. There are undoubtedly potential benefits. But equally there are real risks. An AI-generated translation that misleads a Deaf patient on drug dosage, for example, may be literally deadly.

The British Deaf Association therefore welcomes the BSL is not for sale report, which starkly and robustly explains the risks and the approach required to mitigate them.

The UK urgently needs cohesive and foundational principles to guide policymaking in this field and agreement on these principles must be led by the Deaf community.”

Download the report: BSL is not for Sale (PDF)

Previous StoryBDA Statement
Next StoryBDA endorses The School of Signs: A groundbreaking step towards BSL in every classroom

Related Articles

  • Press-Release-Web-11-March-26
    Press Statement: Senedd’s vote
    View Details
  • YNWA-STATE-FEAT-EWB1
    BDA Statement: A collaborative journey to celebrate BSL in football
    View Details

SEARCH ALL NEWS

NEWS CATEGORIES

All News
England
Northern Ireland
Scotland
Wales

RECENT NEWS

  • Press-Release-Web-11-March-26
    Press Statement: Senedd’s vote
  • YNWA-STATE-FEAT-EWB1
    BDA Statement: A collaborative journey to celebrate BSL in football
  • PR-270227-Feat-web
    British Sign Language takes its rightful place at Anfield – and beyond
  • Header image for web page
    Open Call – New Opportunity for LFC fans
  • LFC-CASTING-CALL-FEATR-WEB
    Casting Call – Liverpool FC supporters wanted!

BDA Head Office

We welcome your feedback and comments. Please feel free to get in touch:

Email: bda@bda.org.uk

USEFUL LINKS

Accessibility
Privacy Policy
Complaints Procedure
My Donations
Safeguarding

Registered charity - England and Wales (1031687) and Scotland (SC042409) Company No: 2881497 (England and Wales) - Copyright British Deaf Association 2026